| Leng v. A Health Product Company (Dispute over Injury of the Right of Reputation and the Right of Portrait) — The Photo of An Employee Printed on the Pamphlet as “TCM Doctor” | | 冷某与保健品公司肖像权纠纷案——员工照片被印上宣传册成“老中医” 法院：公司侵犯肖像权应赔偿 |
| Ms. Leng was recruited by a health product company responsible for recommending and selling health products to customers. Unexpectedly, soon after she entered the company, the company printed her photo on a pamphlet and indicated her as a TCM doctor. This infuriated Ms. Leng, who had never obtained a doctor qualification. She required the company to stop the distribution of the pamphlet for many times, but her efforts ended fruitlessly. Recently, Huangpu District People's Court of Shanghai made a ruling that the company shall make a written apology, immediately stop the infringement and compensate RMB 2000 yuan for the infringement of right of portrait. | | 冷女士应聘成为一家保健品公司的员工负责向顾客推销保健品，不料入职后不久公司竟将其照片印成了宣传册，并标注为“老中医”。这让从未有过行医资质的冷女士颇为气愤，她多次要求单位停止发行该宣传册但都无济于事。近日，黄浦区法院作出判决，保健品公司因侵犯肖像权，被判向冷女士作出书面道歉，立即停止侵害并赔偿2000元。 |
| ．．．．．． | | 【案情回放】 |
| | 2015年年底，冷女士看到一家保健品公司正招聘调理师，工作内容主要是按照每个顾客的不同情况，推荐相应的产品。考虑到曾有一定的相关工作经历，冷女士便到该公司应聘。面试时，公司负责人只是简单询问了冷女士是否懂中医调理，对医师资格证书等并无要求。 |
| | 面试后不久冷女士就被通知正式上班，并通知她拍摄一张工作照片。据冷女士讲，当时公司没有告诉她拍摄照片的用处，她也就没有放在心上。可没想到，照片拍好后没几天，她就惊讶地发现自己的照片出现在了公司一份名为“参茸虫草O2O专卖”的宣传册中。更为夸张是，自己的照片下面还配上了“养生专家、老中医”的文字说明。 |
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